To see and to be seen. That was the main concern of most of the fashionistas, it-girls, models, photographers, bloggers and designers who attended the opening of the brand new flag store in Barcelona of Max&Co, the young fashion brand from Max Mara company, last Thursday April, 11.
Invited by my long-time friend Tatel Velásquez from TrendyCrew, there I went not knowing what to expect really. The first impression was good. A two storeys store, with a retro and well-cared decoration, colorful outfits, mirrors everywhere and elegant waiters carrying healthy fresh fruit juices and cava.
Not knowing much about the brand, I enjoyed the color spectrum and feminine style of the designs hanging around the store. Simple, but well-cared of, a collection made to enhance a woman’s figure with a retro yet fresh touch.
However, as the time passed by and Barcelona’s beautiful people started to show up, it became obvious to me that no one was really interested in the displayed goods. It was a matter of showing leg, heels, Hermès bags, colorful hats and so on.
And then I realised how lucky I am, not living under the fashion tyranny. Of course I like fashion and trends (who lives unaffected by them?) but it would never occur to me to wear something so that others could recognise the brand or designer behind it.
Fashion is fun, and a way to express one’s personality, but I believe I wear what I like, not what I want others to see on me.
What do you think? Am I wrong to think I have more freedom just because I don’t take fashion and my day to day outfit too seriously?